Epicentre of Dance: Amsterdam Dance Event 2010

Get a few thousand dance, trance and techno fans in a club, play them some music and you’ve got yourself a regular Saturday night in any one of a thousand cities across the world.

Get 100,000 people and 2,500 dance industry professionals to Amsterdam and give them a choice of almost 700 world class DJ’s across 44 different venues and you’ve got the Amsterdam Dance Event 2010.

More Than The Music…

Every year Amsterdam transforms into an epicentre of the dance music industry attracting DJ’s, producers, professionals and clubbers from every corner of the globe. This year on October 20th – 23rd ADE will mark its 15th anniversary with a lineup that’s bigger, better and more varied than ever before.

ADE Conference Room

The Hustle and Bustle of the Amsterdam Dance Event Conference Room

ADE isn’t simply a music festival either. You would be forgiven for thinking that the event is simply a showcase of dance musicians and DJ’s for regular clubbers to enjoy, but you’d be wrong. ADE is an all-encompassing annual industry convention that involves a dedicated meet-and-greet style conference with lectures and debates with some of the world’s biggest dance DJ’s.

It’s aimed at passionate and enthusiastic dance fanatics from around the world to come and discuss everything from changing trends in music production to theories and debates surrounding music distribution and marketing. The expertise of the individuals that attend the event is unmatched anywhere else and ADE is the biggest central gathering of anyone and everyone interested in dance music.

A Group of ADE Guest Speakers During a Panel Discussion

A full list of the debates, discussions and lectures is available on the official ADE website http://www.amsterdam-dance-event.nl/ but here’s a taster of what you could expect to see at ADE 2010.

The Artist Debate – Every year ADE brings together some of the world’s biggest DJ’s to discuss the burning issues in the world of dance music. This year global electronic and acid house producer Sasha and French electrohouse producer, DJ and prolific dance act manager Pedro Winter will be among the panel of DJ’s.

Focus on Brasil – The Brazilian dance scene has experienced an exciting boom in hip-hop tinged ghetto music known affectionately as ‘balle funk’ in the past few years with stars like Gui Boratto gaining global attention. ADE will assemble a panel of media, production and industry professionals to taker a deeper look into the current and future global cultural significance of the movement.

Brazilian DJ & Dance Producer Gui Boratto on the Decks

The Dance World According to Roger Sanchez – New York’s superstar House DJ Roger Sanchez will be on hand to give his thoughts and feelings on the the world of dance music in the 21st Century.

Keynote by Miles Leonard – “How He Saved Kylie’s Career and How He’s Going To Do The Same For Parlophone.” The renowned British producer and now Managing Director of EMI is credited with discovering The Verve and Coldplay and will discuss how he revived the career of Kylie Minogue through the use of the dance club music scene and a pair of hot pants!

Several other topics are confirmed for discussion across the four day event including a look at the Science Behind PR, Global Brand Building, Writing Dance Music for TV Commercials and Film Trailers and Global Club Culture and Concept. Check out the full conference lineup at http://www.amsterdam-dance-event.nl/conference-program

Too Many DJs?

You can never have too many DJ’s and Amsterdam Dance Event 2010 has stuck firmly to this philosophy with an exciting and exhausting list of hundreds of world-class DJ’s.

Newly confirmed acts to play across the city between 20th and 23rd of October include: Kevin Saunderson, Fedde Le Grand, Martin Solveig, Paul Kalkbrenner, Carl Craig, The Martinez Brothers, Sébastien Léger, Todd Terry, Kaskade, Ron Carroll, John Acquaviva, Chocolate Puma, DJ Pierre, Nobody Beats The Drum, Stacey Pullen, Marco V, Gene Farris, Seamus Haji, C-Mon & Kypski, Mark Knight, Robert Owens, Secret Cinema, Josh Gabriel, Peter Horrevorts, Tomcraft and Goose.

Fedde Le Grand is one of many new additions to the ADE 2010 lineup

Add those to the following list of confirmed acts and DJ’s and you’ve got four days crammed full of dance music talent: Kelis, Armin van Buuren, Sven Väth, Chuckie, Dave Clarke, Sasha, Paul van Dyk, Roger Sanchez, Joris Voorn, Daniel Haaksman, Boys Noize, Dubfire, Richie Hawtin, M.A.N.D.Y., Riva Star, Adam Beyer, Ida Engberg, Steve Bug, Josh Wink, Markus Schulz,  Ferry Corsten, Jeff Mills LUSL, Afrojack, Chris Liebing, Goldfish live, Joost van Bellen, Moodymann, Derrick May LUSL, Sander Kleinenberg, Boemklatsch, Juan Atkins, Ellen Allien, Dr. Lektroluv, Shinedoe, Don Diablo , Flying Lotus , Monika Kruse, Nick Warren, Karotte , Radio Slave aka The Machine , Ryan Marciano & Sunnery James, Girl Unit, DJ Yellow, Live: Hercules & Love Affair, Live: Tensnake, Boris Werner, Live: Redshape, Dixon, Melon, Sasha Funke, KINK live, Terry Toner and Paul Harris.

Left-to-Right: Club Paradiso, Escape and Sugar Factory

Another 600 acts are expected to play at the event in addition to the above and will play 165 events spread across 44 different venues in Amsterdam. These include Air, Bimhuis, Bitterzoet, Boom Chicago, Canvas, Club 8,Club Home, Club NL, Escape, Flex Bar, Hotel Arena, Jimmy Woo, Little Buddha Amsterdam, Melkweg, NDSM, Ocean Diva, Odeon, OnefourOne, OT310, Panama, Paradiso, Passenger Terminal Amsterdam, The Powerzone, Pureliner, Rain, Studio / K, Studio 80, Sugar Factory, Supperclub, Trouw, WesterUnie and Winston Kingdom.

Featured Event: MN2S

Friday 22nd October, the penultimate day of the Amsterdam Dance Event 2010 will see Sugar Factory play host to UK Independent label, ‘MN2S’. Alex Guadino, Full Intention, Ron Carroll, Seamus Haji and Robert Owens will play back-to-back sets from 23.30pm right through until 5am.

Amsterdam Dance Event organizer Richard Zijima notes: “”In the past fifteen years ADE has proved that the Netherlands and Amsterdam in particular offers the best in electronic music. We are proud on the international involvement of the scene and also the fact that this is possible in city like Amsterdam. Now we have more stages this year we can ensure even a better mix of emerging talents and established names. One thing is certain: Amsterdam will be the epicenter of dance music for four days long.”

Amsterdam Dance Event 2010 takes place from the 20th to the 23rd October. For more information and tickets: www.amsterdam-dance-event.nl

We will bring you more info over the next few weeks in the lead up to the events including some information on how to get there, where to stay, etc. So keep an eye out!