Around the world in 80 labels: Cloning Sound

Cloning Sound

Bulgaria isn’t best known for its party scene, or at least not compared to many of its European neighbours. More so, Plovdiv- the country’s second largest (and, incidentally, the Balkans’ tenth biggest) city- isn’t the first place you’d expect purveyors of deep but distinctly party focused house to be based.

Nevertheless, we managed to track some down. Established in 2008, Cloning Sound has been showcasing work from homegrown names since inception, with Pacho & Pepo at the helm. Keen to spread our wings and explore territories as yet untouched by the 80 labels series, we invited them to answer those same five questions.


Pacho & Pepo – Cloning Sound – Bulgaria

Describe your imprint’s output.

Cloning Sound’s output is clearly defined by our motto: ‘Music is the motive’. We are dedicated to the production of intelligent, deep techno and house with respect for some classic motives in the genre. We rely on the inner feeling of value dance music inspires in its fans, be they connosieurs or just addicted to partying hard. We are working to create a recognisable Cloning sound. Cloning is a brand and this is what we do – assert our sound as a discernible vibe. And it doesn’t seem to be difficult as we put our long-time experience and observations from behind the decks into the music we produce.

What would you say makes it different?

When the sound is good, it becomes a reason for and object of standardisation. We do not get past the fact. We master it in order to create a new way for its development. One of the things that help us and maybe differentiate us is our long experience in DJ-ing and producing. Acknowledgement of tradition is the most secure way to invent an appropriate alternative to it. Name it Cloning, interpret it as a pledge for ‘big things to come’.

What is it that makes you keep looking for new talent to expose?

We would like to work with new talents giving them the exposure they deserve. It’s breathing new life into music. Young artists are those that give new directions to dance music’s ongoing refinement. Such experiments are necessary as promising things can be seen and discovered in that way. 

What’s the label’s pinnacle achievement so far?

The label itself is young and we have only really recently started to concentrate our efforts on its development. In accordance with our mission to create a special sound we release tracks once or twice a month. Talking about achievements so far, we can name a few artists that have contributed to our advancement – Marcos Cruz, NDKj, Nick and Danny Chatelain, DiMO & Groove… Aside from releases, in March 2012 we started the Cloning Sound Radio Show, and it has been broadcast on Ibiza Global Radio since then, Now the scope of our radio show transmission has been increased too, via a collaboration with Vicious Radio in Spain as well as outlets in Canada, France, Romania, Greece, Japan and more.

If people were going to hear one release from your camp, what would you prefer it to be?

It would be our latest Pacho & Pepo collaboration, Mouses.

All being well, skip forward five years, where would you like things to be?

We imagine Cloning as an established worldwide label, which is expected to correspond with our personal, Pacho & Pepo, achievements as DJs. We have many tracks out in our own country, resulting in DJ & producer awards in 2011 and 2012. We will keep the tradition of maintaining the electronic club culture on our native ground as well as directing our efforts beyond those limits. We just hope to get what we are working so hard for… maybe in five years. 


Recent stops 

USA – Friends Of Friends – Leeor Brown

Germany – Items & Things – Troy Pierce