A journey to the dark side: Trades 21st Birthday.

October 29th sees one of the UK’s truly seminal club nights, Trade, turn 21 – a landmark achievement for the “often copied but never equalled” club night that’s long established after-hours clubbing as we know it in the UK.

Celebrating this momentous occasion, Trade will host the mother of all birthday parties, held at London’s premium superclub, Pulse. Featuring everything the club night stands for, Berlin’s biggest DJ, Monika Kruse, headlines with a little help from Trade favourite (and ex-resident) Smokin Jo, alongside the Trade resident DJs.

Starting life back in 1990, by clubbing visionary Laurence Malice, Trade was unlike any club night that had been before. Something which started as an underground gay night, evolved into what can only be described as a phenomenon. It would be no overstatement to say Trade revolutionised London’s both gay and straight club scene. Holding weekly dance marathons at the now defunct, Turnmills, week-by-week its popularity soared, becoming a true British institution of after-hours clubbing. Establishing sounds not previously heard in the UK and finding a place in the heart of the true music-lovers amongst the UK’s burgeoning rave scene. Laurence’s brainchild soon turned into a global brand, exported to all four corners of the world. International DJ’s such as Tall Paul, the late Tony de Vit, Fergie, Sister Bliss and Smokin Jo all made there name there. The clubbing brand enticed literally hundreds of thousands of people into its throbbing vortex of sound, light, performance, visuals and of course people.  Each event was and still is a vivid mix; Pop stars mix with builders, city professional’s mix with models, and doctors with actors. It is a place, which quite simply unites everyone!

Embodying the club’s forward-thinking music policy Berlin’s biggest DJ, Monika Kruse, has been called into to ensure the night goes off with a bang. Often described as the “Grand Dame” of Germany’s electronic music scene, Monika is a superb talent who’s remained at the top of Techno’s elite for over two decades. She will be joined by Smokin Jo; one of the most talented DJ’s to emerge from the British dance music scene, who started off her career at Trade back in 1993. Referring to her stint as a resident as her ‘stepping-stone into the big league’, Jo’s undeniably cutting edge sound has carved her a niche in clubland, and we can’t wait to have her back to help celebrate this great occasion.

Elsewhere on the night we have a whole list of Trade favourites to keep you dancing to the early hours including Fierce Rullin DJ’s, The Sharp Boys, Steve Thomas, Ross Homson, Rosco, Pete Wardman, Pagano, Nik Denton, Nick Tcherniak, Leonardo Glowvibes, Jon Byrne, Gonzalo, Fat Tony, Daz Saund and Andy Farley, who will collectively be taking over room two; ‘Light Lounge’ and room three; ‘Trade Classic – No Speed Limit’.

On top of all this, Trade have enlisted the talents of old friend Trademark aka Mark Wardel for the artwork to this special event. Mark made his name with his iconic flyer imagery and POP inspired disco-décor for Trade in the early days. Since then his razor sharp, hyper real oil and acrylic painting have been widely exhibited to worldwide acclaim and have graced covers, campaigns and commissions for Kylie Minogue, Absolut Vodka and Boy George.

So there you have it, a landmark achievement for London’s longest serving club night celebrated the only way they know how.





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