Around the world in 80 Labels: Alola- Omid 16B

We continue our journey through the planet’s freshest, most respected and soon to be celebrated imprints by sticking in Britain. And as two mix compilations from this particular camp still sit firmly on the Plain & Simple playlist over two months after release, it’s safe to say we’re pretty proud to present our next Q&A.

This year sees Alola begin to release its back catalogue digitally for the first time, and it’s an archive that’s widely regarded as one of the finest collections of house music to ever come from the UK, or anywhere else for that matter. Jazzy breaks, lucid beats, and warm tech have also been on the  17-year menu, something bossman and one half of SOS Omid 16B Nourizadeh is understandably proud of. So then, in his own words…

Alola (UK)- Omid 16B

Describe your imprint’s output?

ALOLA is music of the highest quality and integrity – sometimes fun, sometime silly, often serious and occasionally forever…

What would you say makes it different?

We love the best of everything and have no prejudices. Pure passion and zero tolerance to corporate behaviour – we don’t see the music industry as a machine to make money, but a chance to make our dreams come true and unite people together, that’s what makes us happy the most.

What is it that makes you keep looking for new talent to expose?

Talent – it doesn’t have to be new or old. We search for people who do everything for music because they understand the importance and power it has, but are truly individual and not over-confident.

What’s the label’s pinnacle achievement so far?

Being around and still regarded as one of the best house labels to come out of the UK – almost 20 years in business, over 15 different artists, and over 60 releases…

If people were going to hear one release from your camp, what would you prefer it to be?

Omid 16B – Secrets

All being well, skip forward five years, where would you like things to be?

More artist albums and Alola hosting their own parties worldwide.



Recent stops:

UK – Bedrock – John Digweed